Master of Arts in Strategic Communication
Craft the narrative. Craft your future.
Gain the professional skills you need to advance your career while learning to develop messages that will help organizations reach their goals and address social problems. Rollins’ Master of Arts in Strategic Communication is a unique program in Central Florida that is focused on combining theory and real-world practice to solve social problems in a multicultural world.
As a result, you’ll not only learn about overarching theories that explain how and why people respond to information, but you’ll learn to influence public opinion by researching, planning, implementing, and evaluating effective communication campaigns across paid, earned, owned, and shared media channels.
Top 3 Reasons to Pursue Your Strategic Communication Master’s Degree at Rollins
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Professional Experience
In addition to learning about theory, you’ll have the opportunity to gain resume-boosting experience through our internship program with leading area organizations, including Walt Disney World Resort, Universal Orlando, Hilton, Marriott, the Orlando Magic, Charter Communications, Linda Costa Communications, Uproar PR, and Orange County Public Schools.
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Community Engagement
At Rollins, we believe life is for service, and that ethos is built into every course you take. You’ll gain valuable experience and give back to your community while creating communication campaigns for local partners like New Hope for Kids, Kids Beating Cancer, BASE Camp Children’s Cancer Foundation, and Winter Park Chamber of Commerce.
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An Expansive Network
Make the connections you need to launch the career of your dreams. You’ll have the opportunity to expand your personal and professional network and meet more than 400 communication professionals by participating in local chapters of the Public Relations Society of America and Florida Public Relations Association.
“What really distinguishes the strategic communication program at Rollins is that it leverages our existing strengths in liberal arts education, leadership, and community engagement, which translates into our students working with real-world clients to build campaigns and portfolio-quality work that they can use in their job searches.”
Did You Know?
According to Payscale, communication professionals with a master’s degree can earn up to $17,000 per year more than those with only a bachelor’s degree.
Explore Careers in Strategic Communication
Personalized Attention, Engaged Learning
At Rollins, you’ll learn from expert faculty in a personalized learning environment that’s designed to maximize engagement and support. Our small, in-person classes are conveniently offered in the evenings, and our part- and full-time tracks allow you to earn your degree at your own pace.
Explore Our CurriculumInterested in the Master of Arts in Strategic Communication at Rollins?
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The Insider's Guide to the Graduate Application
Join our Graduate Admission team virtually on November 11, 2025, for expert advice about submitting your application to the Master of Arts in Strategic Communication program. From building your resume to writing a personal statement, each lab will focus on a specific topic about the application process. You'll also have the chance to get your questions answered by an admission counselor.
Register NowGuided By Expert Faculty
With a diverse range of expertise and deep professional connections, our faculty are experienced communicators who leverage their expertise, network, and care to shape students into knowledgeable professionals.
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David Painter, PhD
Associate Professor of Communication
Areas of focus: Mediated communication, with particular expertise in political communication, public relations, and social media
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Hesham Mesbah, PhD
Professor of Communication
Areas of focus: Comparative cognitive effects of news media, new media, and the impact of mass communication on social capital, public opinion, social openness, and perception of globalization
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Sarah Parsloe, PhD
Associate Professor of Communication
Areas of focus: How individuals communicate to construct empowering health and disability identities in the face of uncertainty, doubt, stigma, and ableism
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Rachel Winter, PhD
Lecturer, Director of Strategic Communication Program
Areas of focus: Non-traditional digital political participation, hashtag activism, meme culture, social platforms, accessible communication design, and fan studies
